Sydney Sweeney starred in the ad and caused a stir online. "Welcome to 1930s Germany."

The American actress, known for her roles in the TV series "Euphoria," has become the star of a new campaign for a clothing brand popular overseas. The seemingly innocent photoshoot featuring Sydney Sweeney and the accompanying commercials sparked considerable outrage among internet users. The creators are accused of "glorifying Aryan traits," a phenomenon propagated by the ancient racial ideology of the 1930s. "They clearly missed what is completely obvious to people of color," reads one of many similar comments.

Sydney Sweeney stars in an advertising campaign for American Eagle Outfitters. The 27-year-old actress, who gained recognition for her role in the record-breaking TV series "Euphoria," posed for a series of photos in denim outfits and appeared in accompanying commercials. The ads are headlined by a tagline containing what many consider a controversial play on words: "Sydney Sweeney Has Great Jeans," which roughly translates to "Sydney Sweeney has great jeans." In English, the word "jeans" sounds identical to "genes," meaning genes. The campaign creators decided to capitalize on this.

In one video, the blonde actress approaches a billboard for the brand, then crosses out the word "genes" and writes the word "jeans" underneath. "Genes are passed down from parents to their offspring, often determining traits like hair color, personality, and even eye color. My genes are blue," the blue-eyed star, clad in a denim set, says in another video.

The campaign provoked a flurry of critical comments. Internet users accused the creators of thoughtlessly referencing Nazi propaganda, which relied on the glorification of so-called Aryan characteristics: blue eyes, white skin, and blond hair.

“When these traits are consistently promoted as genetic perfection, we know where that leads. It simply echoes the pseudoscientific narrative in which these traits were used as a tool to maintain racial hierarchy,” notes one recipient.

" Welcome to Germany in the 1930s ," adds another ironically.

"This is what happens when there is not a single Black person among the decision-makers. The campaign's authors were so caught up in this 'clever' wordplay and the resulting marketing ploy that they failed to notice the reference to Nazism. They clearly missed something that is completely obvious to people of color," echoed another social media user.

Some, however, came to the actress's defense, calling the accusations a "grotesque exaggeration."

"Sydney Sweeney is advertising jeans, not Nazi propaganda. Someone needs a nap," one internet user sarcastically commented.

"Not every blonde with blue eyes is a racist," another noted.

American Eagle Outfitters has not yet responded to the allegations made against it.